Kolmar announced on the 23rd that it has successfully developed a scalp-specific sunscreen named \u2018Scalp Sun Essence,\u2019 aimed at expanding its product offerings in the K-beauty sun care market, which has gained significant global traction recently. This move underscores a strategic pivot toward addressing the less-explored area of scalp protection, particularly amidst rising temperatures during the summer months.<\/p>\n
The Scalp Sun Essence provides strong UV protection with an SPF of 50+, positioned to be applied like a facial essence for effective sunblock against harmful rays. This product aims to tap into consumer behaviors that indicate a rising awareness of scalp health and sun exposure risks, representing an opportunity for retailers to diversify their sun care categories.<\/p>\n
Kolmar’s development journey, which spanned over two years, involved rigorous research to optimize the formulation, overcoming challenges related to traditional applications that often resulted in hair clumping. By blending water-soluble and oil-soluble UV filters, Kolmar’s specialized technique offers a lightweight feel without compromising on efficacy or user experience, potentially enhancing repeat purchase behavior among consumers.<\/p>\n
The focus on scalp UV protection is timely, as prolonged sun exposure can lead to scalp inflammation and hair follicle damage, both factors contributing to hair loss. With increasing temperatures prompting higher demand for scalp cooling and sun protection solutions, Kolmar is well-positioned to lead this niche market within the expanding K-beauty landscape.<\/p>\n
In addition to Scalp Sun Essence, Kolmar is developing a range of scalp-based sun care products, including \u2018Scalp Sun Mist\u2019 and \u2018Scalp Sun Spray,\u2019 as well as a dedicated cleanser designed for easy removal of scalp UV products. This comprehensive portfolio strategy signals Kolmar’s commitment to meeting emerging consumer demands in future-oriented ways.<\/p>\n
Kolmar plans to launch its scalp sun care products in the domestic market in the second half of the year, with intentions to target the U.S. and other global markets in the following year. This multi-channel rollout underscores the brand\u2019s ambition to capitalize on the increasing popularity of K-beauty products that reportedly see one sale every 1.6 seconds worldwide.<\/p>\n
According to a Kolmar representative, the company aims to take the lead in the scalp UV protection sector, following in the footsteps of successful K-beauty innovations. This strategic move not only aligns with current market trends but also signals a need for broader awareness and education about scalp health.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kolmar announced on the 23rd that it has successfully developed a scalp-specific sunscreen named \u2018Scalp Sun Essence,\u2019 aimed at expanding its product offerings in the K-beauty sun care market, which has gained significant global traction recently. This move underscores a strategic pivot toward addressing the less-explored area of scalp protection, particularly amidst rising temperatures during […]<\/p>\n","protected":false},"author":1,"featured_media":433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-432","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized"},"_links":{"self":[{"href":"https:\/\/hotitem.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotitem.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotitem.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotitem.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hotitem.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=432"}],"version-history":[{"count":1,"href":"https:\/\/hotitem.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/432\/revisions"}],"predecessor-version":[{"id":437,"href":"https:\/\/hotitem.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/432\/revisions\/437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotitem.co.kr\/index.php\/wp-json\/wp\/v2\/media\/433"}],"wp:attachment":[{"href":"https:\/\/hotitem.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotitem.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotitem.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}