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Alibaba, KCA, and EUIPO Conclude Successful IP Protection Seminar for K-Beauty Expansion in Europe

Alibaba Group, in collaboration with the Korea Cosmetic Association (KCA) and the European Union Intellectual Property Office (EUIPO), successfully concluded a seminar focused on intellectual property (IP) protection strategies targeted at K-beauty companies aiming to enter the European market. This seminar, held on April 7 at TRADINOY in Gangnam, gathered over 70 representatives from the K-beauty sector, underscoring the industry's keen interest in both market...